The City of Flower and Peace
Rebranding Hiroshima, City of Japan, I experimented using MidJourney which is an AI platform to generate a reimagined of Hiroshima focused on a significant part of the culture.
Focusing on the memorial, festival, iconic food, and tourist attraction in a minimalist art style could help bring out the beauty of the city.
Logo Development
Taken an inspiration from the places around Hiroshima, my goal was to craft a logo system that embodies similiarity and simplicity for the different attraction of Hiroshima.
AI Generated
Sketches
Final Logo System
Focusing on the famous attraction, festival and their famous Hiroshima-style Okonomiyaki food as it is the most famous food in Hiroshima with the creation of their own style of okonomiyaki dish.
Mid Journey AI Generated
Final Development
After generated images from Mid Journey, I use Adobe Photoshop to edit the unnecessary part out and include the necessary look to showcase it at Social Media, Website, and Brochure.
Social Media
Social media main focus is to attract more tourists to Hiroshima, hence showcasing the tourist based such as sharing attractions and local food.
Website Landing Page
Landing website page showcasing what Hiroshima has to offer using landmark. Example the okonomiyaki, momotarou shop, atomic bomb dome, miyajima shrine, peace memorial park and hiroshima castle.
AR Experience
A augmented reality (AR) filter of flower flowing in your world representing the flower festival of Hiroshima where user can interact when they travel there or anywhere as well.
Brochure
With a minimalist look of a brochure to guide them about Hiroshima famous spots and food to go to, there is also a qr code to showcase AR effects when going around the famous attractions areas.
